Did you know that there are over 60 types of sugars and sweeteners (some synthetic and some natural)? Trying to remember which is which is impossible. At PURE we only ever use sugar replacements from plant sources because we believe they are kinder to your body and we know that they avoid the highs and lows associated with most sugars. There are lots of reasons that we should all avoid raising our blood sugars, from sugar spikes to excessive eating. Most studies show that excessive sugar is generally just bad for your health. We recommend choosing products that are always low in sugar and the good news is there are more and more food producers getting the message. There are times when a piece of fruit will satisfy your craving for something sweet. When you need something more indulgent always choose a food producer that provides natural, low sugar options!